Monthly Archives: March 2015

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This is where the confusion can sometimes come in. Because these two are closely linked and similar there is a misconception that they are one and the same. This is not the case and in fact, you can deliver an entire SEO plan for your business and it may not include SEM. Conversely, if you develop and deliver an SEM plan, it by definition will be part of an overarching SEO plan.
SEM involves formal marketing campaigns and tactics which are performed on search en...

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